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Eating Healthy inTime-Starved World
by: Protica Research
Americans are literally running out of time. Achievingwork-life balance, which is stillluxury for tens of millions of working parents, has been overtaken byeven greater demand:work-life-nutrition balance. Unfortunately, this increasing demand for nutrition has not been accompanied byuseful strategy that enables people to reclaim time from their harried lives.

The result of this dilemma has beenadditional layer of stress applied on top ofalready stressful life. This has further highlighted stress as America’s top health problem something that was first brought to public attention inearly onenineeightzeros, and has since more obvious intwo decades since then[i].

Oncelink between time mismanagement and stress is made – and it is virtually axiomatic at this point that this link exists[ii] --range of adverse health and nutrition consequences often result. The vicious cycle that ensues is harrowing and known to most people through direct experience, or via painfully seeing it manifest inlife offamily member, friend, or colleague.

Stress can -- and often does -- lead to unhealthy eating[iii], which in turn, leads to even more stress becausebody is not receivingessential micronutrients and vitamins that it requires. While this is happening, since poor eating is often associated with undesirable weight gain, another level of psychological stress – this one associated with body image problems – is unleashed.

Although ifcycle ended here this would be enough to solidify this asmajor problem, it continues beyond this point and becomes worse.

This psychological stress due to body image problems/weight gain often leads to “emotional eating”. It is estimated that sevenfive% of all overeating isresult of emotional eating[iv]. This, in turn, leads to yet more nutritional deficiency, sinceemotional eating is typically of unhealthy comfort foods that are rich in saturated fat. This – as can be inferred -- leads to yet more stress, andcycle continues, unabated, often resulting in malnutrition, obesity, and in more cases than most average people realize, even suicide.

The almost clinical description of this negative cycle inpreceding paragraphs does not remotely captureindescribable pain and suffering that tens of millions of Americans experience each day due tocollision of stress, lack of time, and poor eating habits. While no description could accurately capturedevastation that this negative loop causes, it is enough incontext of this article to firmly declare that it isprofoundly significant crisis.

No quick-fix solution toproblem of this magnitude is possible, and any attempt forovernight solution should be met withmost aggressive skepticism. The key to addressingsituation of this immense complexity is to identifyroot cause, and then provide remedies that mitigate or in some cases, avoidnegative loop from beginning infirst place.

One ofroot causes of this problem has been noted already:lack of time. If more Americans had more time, or felt that they had more time,stress associated with not having enough time would not be able to pull them under and intonegative nutrition spiral. Therefore,solution that works on this level –level of time – is going to be help solve this problem to some extent.

It is within this awareness that time is ofessence thatnumber of nutritional supplements have been created. Unfortunately, while many of these supplements take mere seconds to ingest,array of them are not providingbody’s requirement for micronutrients and vitamins.

Furthermore, and quite irresponsibly, many so-called “energy bars” are very high in calories and carbohydrates, and as such can lead to emotional eating and trigger weight gain. It is even more unfortunate than this to observe thatrace to market many nutritional supplement products has been more about making money through clever advertising and slogans, than it has been about helping people save time, eat healthy, and avoid potentially life-altering negative stress cycles. This is evidenced bynumber of so-called nutritional supplements that are little more than expensive and pretentious candy bars.

However, there are some products that have risen to this ethical challenge – products that have been truly inspired by actual nutritional scientists who seedire need in society, and have engineereduseful product to help meet that need.

The easiest way to identify such products is to find those that delivercomplete, balanced source of nutrition for time-starved individuals, including: adults, kids, athletes, sedentary individuals, and all those in between. Atsame time, these elite products should providerange of essential nutrients so that, in effect,nutrition source can be relied upon ascomplete meal when time is severely limited.

Solving America’s time-starved dilemma is bigger than any one product, or series of products, to solve. However, thoughperfect solution to this complex problem remains elusive, it is clear that part of that eventual solution will depend on resolving causes, and not chasing symptoms. Nutritional products that offer scientifically developed meal and supplement solutions will bemajor ally in this resolution.


About Protica

Founded in twozerozeroone, Protica, Inc. isnutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect,compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at http://www.protica.com

You can also learn about Profect at http://www.profect.com


References

[i] Source: “America’s #one Health Problem”. Stress.org. http://www.stress.org/problem.htm

[ii] Source: “Stress Management”. WebMD. http://my.webmd.com/hw/emotional_wellness/hwonefivethreefourzeronine.asp?pagenumber=three

[iii] Source: “Nutrition”. SVCMC. http://svh.nymc.edu/quickcheck/mstress/nutri.asp

[iv] Source: “Are YouEmotional Eater?”. About.com. http://exercise.about.com/cs/nutrition/a/emotionaleating.htm

Copyright - Protica Research - http://www.protica.com


Aboutauthor:
About Protica

Founded in twozerozeroone, Protica, Inc. isnutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect,compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at http://www.protica.com

You can also learn about Profect at http://www.profect.com


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